Geek Events has secured more wins again for the Dew Challenge 2023 event, taking home 3 awards from the Marketing Excellence Awards 2024!
The Marketing Excellence Awards took place on the 25th of October, celebrating and recognising outstanding campaigns over 45 categories that excelled in creativity, strategy and impact. Geek Events was successfully shortlisted for 8 of these categories and took home awards for 3 of them. This was just another evidence and showcase of the team’s ability to create innovative experiences and proved our role in shaping a future of experiential marketing in the gaming industry.
Here’s a closer look at the awards that we managed to secure and take home!
- GOLD – Excellence in Interactive Marketing (AR/VR)
This award was all about creating a marketing campaign that pushed boundaries in engaging with consumers through interactive forms of media. Dew Challenge 2023 was all about engaging with players through the PUBG Mobile game alongside its real-life equivalent, paintball. This showcased both interactive gaming with real-world narratives, bringing people an experience like no others. - SILVER – Excellence in Gaming
Our silver-winning campaign represented our expertise and unique twist on the campaign, which was to bring gaming to reality. We blended digital gaming experiences with real-life paintball, creating an online and offline journey for players. Not only that, but we also brought together gamers from different regions in Malaysia to create not just one of Malaysia, but also one of Southeast Asia’s biggest third-party esports tournaments. - BRONZE – Excellence in Mobile Marketing
Finally, our bronze award was a recognition of the campaign’s strategic utilisation of PUBG Mobile, one of Asia’s most popular mobile games. By leveraging the popularity and accessibility of PUBG Mobile, this ensured that the campaign had a strong foundation, allowing us to connect directly with an enthusiastic audience of players who were keen on being part of one of the most creative and biggest gaming tournaments in Southeast Asia. Through our creative approach, we not only promoted the game successfully but also integrated it with the client’s brand, cultivating a strong connection between Mountain Dew and PUBG Mobile.
Apart from these 3 awards, we were also the finalists for 5 other categories:
Excellence in Media Strategy
Excellence in Event Marketing
Excellence in Experiential Marketing
Excellence in Retail/Shopper Marketing
Excellence in Marketing to a Specific Audience
With all of these successes, it is important to recognise the important people behind the scenes that contributed to this campaign. From the project managers to event coordinators and digital designers, each role was vital in this achievement. The team was delighted to be able to bring in fresh ideas to the table and deliver an event that not only wowed the audience but also the client.
Geek Events is determined to continuously strive and improve in pushing out campaigns for experiential marketing and in the gaming industry. Our vision is to continue to break the boundaries of what is possible and ensure innovation and storytelling throughout our campaigns. We look forward to even more accomplishments and unforgettable events, and are keen on working together with other brands who wish to do the same!
Are you one of these brands, ready to elevate your next event to new heights?
Contact us today to start planning your unforgettable event experience with Geek Events. Let’s make your vision a reality!
Stay tuned for more exciting updates and achievements!
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