This year, for Pepsi CNY, they launched their latest campaign called “Finish the Unfinished”
Designed to foster family bonding while testing reflexes and skills with their free to play games, the games offer points for participation, with an enticing prize for participants.
As part of this campaign, we introduced Chinese New Year webgames that took inspiration from several nostalgic and popular games for friends and family to enjoy together during visits, encouraging festive gatherings during celebrations.
Our innovative idea required participants to purchase products from participating brands that were worth RM28 in a single receipt. Participants would then be required to submit their receipt to a designated Whatsapp number to earn points. On top of this mechanic and for participants to have an even higher chance of winning exciting prizes from Pepsi, we created free-to-play games where participants could increase their chances of winning.
The first game, “Dragon Tiles”, challenges three players to a fast-paced rhythm game. The top scorer earns 8 points, while teammates receive 6 points each.
The second game, “Pepsi Pong”, pits two players against each other, requiring them to sink their Pepsi Ball into their opponent’s cup to score. By flicking the ball on their phone, players aim to knock out all 10 cups to earn 8 points, while their opponent earns 6 points.
These points accumulate to increase participants’ chances of winning the coveted Golden Dragon Cup. From concept to execution, we’ve crafted an engaging and interactive experience for Pepsi CNY 2024.
To ensure gameplay time, participants had to earn 88 points for conversion to 1 entry. The more games participants played, the more points they earn, increasing their chance of winning the prestigious Pepsi Gold Cup.
